Today, rarely does an architect oversee the entire building process, from analysis to aesthetics, engineering to construction.
Design to Value.book the introduction includes the words: -.
“What if we look past the hospital building and see the journeys of a thousand patients, past the factory and reflect upon the launch of a lifesaving treatment, past the data centre and muse upon millions of connected people.”.We know it is through relationships, actions, innovations, and interactions of people; in the context of the global environment and ecosystem, where value is created or destroyed.The built environment can augment or detract from those value-creating processes, however often the buildings are just like robes, they keep the rain off and the warmth in..
In collaborative design processes, if you can achieve this kind of focus on the purpose of the work and the people who create the value; bringing together client, design disciplines, stakeholders, and experts; each with their ideas, concerns, knowledge, creativity, and humility, therein lies the opportunity for exquisite outcomes..Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.
He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.As value is realised conceptually, cornerstones of the design, delivery approach and culture need to be established.
These ecosystem-conditions, design-features, delivery and operational principles; along with construction approaches, e.g.DfMA, will represent the decisions required to hold onto and deliver the value.. Somebody.
needs to watch these carefully.. That does not mean that they will not or cannot be changed, it does mean that any shifting of the cornerstones is picked up quickly and holistic problem solving is kicked-off to retain or increase the value.Project management is often focused on physical scope change and can be blind to shifts in approach and people dynamics which can have profound impacts..
(Editor: Durable Backpacks)